By Steven E. (Ed) Musen
Overview
Marketing Beyond Compare is a book about how to create and implement local and regional advertising campaigns based on my almost five decades of experience.
MARKETING BEYOND COMPARE
How I Built Imo’s and Other Iconic Brands
$12.95
Description
Marketing Beyond Compare tells how my background, education and focus lead me to work with some of the best-known firms in the St. Louis area. Through innovation, creativity and practical marketing principles this book shows step by step how I developed these campaigns. Dozens of storyboards, scripts and print samples will illustrate the process and results.
Marketing Beyond Compare emphasizes TV production and copywriting, but also covers radio and print. I describe many of the principles that guided me and these will be of assistance to any business creating its own marketing campaign.
The summary of Marketing Beyond Compare offers the reader a step by step look at each of our guiding principals for advertising and marketing success through actual implementation.