MARKETING BEYOND COMPARE

How I Built Imo’s and Other Iconic Brands
By Steven E. (Ed) Musen

Overview

Marketing Beyond Compare is a book about how to create and implement local and regional advertising campaigns based on my almost five decades of experience.

Knowledge

Experience

Marketing

Debbi Harris started her media buying service in 2001 working primarily at the time with TV and radio stations throughout the country.  In 2019, she has partnered with her lifelong partner, Ed Musen, to form a traditional advertising agency.

75+ Years of Experience

Between the two of them, they have over 75 years of knowledge
and experience, partnering with many of the top local companies in
the St. Louis area with the following services:

  • Developing and implementing full-scale Marketing Plans
  • Creating and implementing multimedia Advertising Campaigns
  • Branding Strategy
  • Award-Winning Creative
  • Planning, Negotiating, and Buying Media for every traditional medium
  • Post-Buy Analysis
  • Partnership and Coordination with excellent Digital and Web-Design Firms